Chris Bentley Hummer H3 PDF Document
The Hummer (High Mobility Multi-Purpose wheels, or HMMWV) was originally developed for the army of the United States around 1980 from AM General. With only minor changes to this vehicle, now known as the H1, has been made available to the public in 1992 (modello’93). However, in 1999, AM General sold the Hummer name and distribution / sale of the rights of General Motors. The H2, by AM General in South Bend, Indiana, was introduced in July 2002 (modello’03), and the most recent offer Hummer – the H3 – was introduced in spring 2005.
The Hummer brand big media (read: multi-dimensional, like most of the H1 and H2 will not be in standard garage) and robust, able to go anywhere, anytime. The mark is the last man SUV, as was done for conquests. It ‘was a vehicle designed for the war that is now available for civilians, have a “war machine” is about as macho as you arrive. And this is the price of a premium. No surprise the brand attracts very wealthy men (income well above $ 100,000). The Hummer’s take-no-prisoners off-road capabilities are legendary, like the Hummer “iconic” styling. In this regard, the H3 is no different than the models H1 and H2.
The objective of the following analysis is to determine the marketing strategy (s) to the (General Motors) Hummer H3 and whether or not this strategy (s) is consistent – and effective – throughout the product of the marketing mix. The strategy (s) will be evaluated and recommendations made.
Download Chris Bentley Hummer H3 PDF Document
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